Kimberly Yánez

My Resume

Kimberly Yanez

Victoria BC, Canada

Skills
  • Strategic Communications Leadership
  • Content Creation, Copywriting & Editing
  • Media Relations & Public Relations
  • Digital Communication & Social Media Strategy
  • Team Leadership & Staff Development
  • Project & Account Management
  • Event Coordination & Campaign Planning
Software and Platforms
  • WordPress
  • Hotspot
  • Microsoft Office
  • Google Docs
  • Canva
  • Photoshop
  • Mailchimp
  • Social Media
  • Google Analytics
Writing skills
  • Journalism pieces
  • Press releases
  • Social media posts
  • B2B articles
  • B2C articles
  • Newsletters
  • Website copies
Contact
kimyanezolivero@gmail.com

Communications Specialist

Communications Specialist living in Victoria with over 10 years of experience in media. Proven track record of expertise in creating compelling content and campaigns for diverse audiences across various formats. Demonstrated ability to build strong media relationships and share engaging stories that position destinations effectively. Experienced in beat journalism, content writing and editing, and copywriting for product promotion. Skilled in implementing SEO and social media strategies, crafting captivating itineraries, and uncovering hidden stories that resonate with audiences.

Work experience


Head of Communications and Mentor

Oxford School for the Future of Journalism and Harbinger’s Magazine.

London, England, United Kingdom. Remote work from Canada

From September 2023 – Present

  • Institutional communications such as press releases, website copy, social media, PR campaigns and newsletter coordinations.
  • Coordinator and instructor of journalism courses in the OXSFJ’s career ladder.
  • Member of the publishing team for Habingers’ Magazine, the learning environment of the OXSFJ.
  • Coordinator of The Harbinger Prize competition.
Freelance B2C and B2B Copywriter

InvGate, Buenos Aires, Argentina. Remote work from Canada

From January 2023 – Present

  • Recaps/reviews of their IT podcast Ticket Volume.
  • Articles about SaaS and ITSM.
  • Contribute with compelling copies for the promotion of their products.
IT Content Writer and Editor

InvGate, Buenos Aires, Argentina

From June 2022 to September 2022

  • Wrote PR articles and IT-related articles.
  • Edited content for social media, website, and blog.
  • Created communication strategies and copies for LinkedIn.
Account Manager

Planeta De Redes, Valencia, Venezuela

From December 2021 to May 2022

  • Managed a team in charge of the branding of multiple clients.
  • Conceptualized social media campaigns.
  • Wrote website copies for the company and its clients.
Social Media Coordinator

Taste Before You Waste

From September 2019 to March 2020

  • Managed their social media platforms and blog.
  • Participated in meetings and helped create new practices.
  • Designed crowdfunding campaigns and events.
Blogger/Ghost Writer

786.Marketing Agency Corp, Miami, Florida

From March 2018 to July 2018

  • Wrote articles in English and Spanish for clients’ blogs.
  • Built the SEO strategy for blog posts.
  • Designed social media content strategy for blog posts.
Journalist and Editor

Editorial Nuevo Dia C.A, Falcón, Venezuela

From June 2017 to May 2018

  • Reported crime news.
  • Covered electoral events and protests.
  • Assigned to report community issues amid the Venezuelan crisis.
Web Journalist

Radio World Trade Center Valencia, Carabobo, Venezuela

February 2016 to February 2017

  • Covered events at the World Trade Centre for the news website.
  • Reviewed interviews for the radio station.
  • Wrote articles about special shows and economics.
Columnist

Editorial Contrapunto de Venezuela, C.A., Caracas, Venezuela

August 2015 to January 2016

  • Wrote opinion pieces on Venezuela’s political crisis from a student perspective.
Blogger and Journalist

FUNCAMAMA, Valencia, Venezuela

From May 2015 to December 2015

  • Built blog and SEO strategy.
  • Wrote articles of testimonials for the blog.
  • Wrote press releases.
  • Coordinated crowdfunding events.
Journalist Intern

Editorial Notitarde, C.A., Valencia, Venezuela

September 2014 to March 2015

  • Reported community issues in El Pueblo en la Redacción.
  • Assisted the Economics Editor.
  • Provided assistance to other journalists in the newsroom.
Radio Producer

Lagarto FM, Valencia, Venezuela

June 2013 to June 2014

  • Produced the show “Pantone Radio”.
  • Managed budgets for advertising guidelines of the radio program.
  • Conducted interviews and prepared ideas for the script.
Writer and Editor

“Turismo y Recreación 360° Magazine” Grupo Empresarial Chamos C.A., Valencia Venezuela

April 2013 to January 2014

  • Designed the content strategy for every issue.
  • Edited articles.
  • Wrote articles about Venezuelan literature.
Radio Producer

Union Radio, Valencia, Venezuela

February 2012 – October 2012

  • Produced the show “Agenda Éxitos Valencia”.
  • Scriptwriting.
  • Scheduled interviews and developed program ideas for the script.

Education

Joint University Master’s Degree in Journalism, Media and Globalization, with a specialization in Media and Politics

Aarhus University and the University of Amsterdam

Aarhus, Denmark – Amsterdam, The Netherlands

2018 – 2020

Bachelor’s in Social Communication and Journalism

Universidad Arturo Michelena

Valencia, Venezuela

2012 – 2016